The Artist Economy
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The Architecture of a Comeback
300 days, three surprise albums, and what the music industry can learn from Drake's batshit crazy comeback. Breaking down the audience capture strategy…
May 15
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Joel Gouveia
37
17
4
6 Rules for the Modern Fan Club
What building a 11,000 subscriber newsletter in six months taught me about music fandom and how to apply it to your career as an artist
May 14
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Joel Gouveia
23
2
If I Ran Spotify
The streaming economy was built for access. The next version has to be built for identity, ownership, and fandom.
May 13
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Joel Gouveia
102
51
22
Because Rolling Stone Told Me To
How I discovered Yankee Hotel Foxtrot and the beautiful friction of finding your taste.
May 10
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Joel Gouveia
70
15
8
The Music Industry is Dying. So Why Is Wall Street Buying?
The contrarian trade hiding in plain sight while everyone argues about Spotify payouts.
May 6
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Joel Gouveia
99
43
16
April 2026
Maybe You Should be Using AI to Make Music: The Ozempic of the Music Industry
Diplo is right. Billy Corgan is right. And most of you are lying about not using it.
Apr 29
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Joel Gouveia
103
136
17
PART 4: The Mistakes That Kill Artist Communities
Before you pick the platform, understand the failure modes. The pre-launch audit every artist needs to run before building a private space. Part 4 of…
Apr 28
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Joel Gouveia
14
2
The Death of the Record Deal
The distribution layer is now more valuable than the music itself and major labels are just bad venture capital funds.
Apr 23
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Joel Gouveia
277
72
56
Stop Celebrating the Live Nation Verdict
The live music industry waited sixteen years for accountability and all we got was the paperwork for a decade of appeals.
Apr 16
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Joel Gouveia
29
6
4
A Love Letter to the Music Industry in 2026
The contrarian case for why the music business has never been better.
Apr 15
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Joel Gouveia
106
51
13
PART 3: How to Own the Relationship: The Capture Stack
Laylo, ESPs, and capture tools for re-owning your fan data. Part 3 of the Superfan Playbook.
Apr 14
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Joel Gouveia
20
3
3
UMG x Bill Ackman: The Final Heist
Why UMG’s $865M Spotify sell-off is a death sentence for creative risk, and the final nail in the major label coffin.
Apr 10
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Joel Gouveia
45
5
7
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